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"Dare Your Hair" platform invited women to be their "best tressed" with premium Pantene hair essentials.

Pretty Smart Positioning 

 

Created several overarching communication platforms for North American P&G beauty initiatives that became the springboards for activations across print, digital, experiential and in-store.

 

 

"Sleep Taut" platform drove regimen and incremental purchase across

Olay's 15+ anti-aging 

nighttime products. 

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