The Trusted Pair for Longer Wear 

 

• Challenge for the coveted P&G Tide business: Convince caregivers that their family's clothes deserve both Tide and Downy care

 

• Solve: Positioned Tide & Downy as the trusted "laundry care label" that keeps clothes looking newer longer

 

• We hit the mother load - our team was awarded the P&G laundry care business over the incumbent agency