Save the Soaps

 

• Ask: P&G Productions ("As the World Turns", "Guiding Light") wanted a turnkey initiative to drive loyalty and boost ratings for their daytime programs

 

• Solve: We won the pitch with "Daytime Dollars", a soup-to-nuts digital activation that rewarded loyal viewership 

 

• Targeted, interactive online ads and TV interstitials led users to a promotional website for registration and daily participation via quizzes and games

 

• Developed original online content and promos with P&G Productions' CBS soap stars 

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• Like sands through the hourglass...though the client was thrilled with the work, sadly, due to the changing daytime landscape, the beloved daytime dramas were eventually cancelled