Flower Power

Brand relaunch for Herbal Essences hair care 

 

• Developed large-scale experiential event for Herbal's relaunch ("Something Beautiful is About to Blossom")

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• Branded takeover of Santa Monica's ice-skating rink, plus digitally-led initiative with charity overlay, social media push and in-store promotion 

 

• Hair to help: Partnered with "Portraits of Hope" charitable foundation to raise awareness/funds (P.O.H. provides support and healing for traumatized children through art therapy) 

 

• Partnered with Brand Ambassador Leighton Meester to drive awareness (6 MM impressions)