Word of Mouth

New product launch:

Olay Smooth Finish Facial Hair Removal Duo 

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Addressed a sensitive subject. Discretion was key. 

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• Our team developed a targeted, digitally-led campaign ("Truth or Hair") that discreetly introduced women to this breakthrough Olay depilatory product 

 

• Initiative grew to feature further awareness and product education (micro-site, in-store kiosks, viral testimonials, targeted online ads, transit takeovers, and beauty editor recommendations)

 

• We beat Veet! At launch, we were the #1 selling beauty product on Amazon