It's go time - Introducing "Potty Power!"

New business pitch for P&G's Pampers North American portfolio 

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• The challenge: Prove to P&G that we deserved their marketing dollars

 

• ​The solve: Developed a robust, integrated program (Potty Power!) that led to the first P&G brand win for Arc Worldwide

 

• Not to be poo-poo'd! Winner of the Gold Reggie for $1MM+ campaign

 

• Royal Flush: After winning the Pampers business, our team went on to win 16 more P&G brands as Shopper AOR 

 

• If you have a couple minutes, watch this lovely "retro" case study